UpTime Energy Drinks

Business Campaign Pitch 

With the goal of promoting a product we already enjoyed, my team and I chose UpTime Energy drinks, a lesser known, more natural energy drink that featured a specially designed bottle with a resealable cap. We saw potential in the product but couldn't find it on the shelves. We took it upon ourselves to research the brand and create a 360 campaign based on our findings. With such a saturated market, it was especially crucial for our client to stand out. After completing this project for a Columbia College Chicago course my classmates and I were able to share our deck with the Vice President of Field Marketing for the brand.