Adobe Experience Cloud for Advertising
Business to Business Campaign
Adobe Experience Cloud for Advertising, Adobe's programmatic advertising solution, was in search of a B2B campaign that would increase unaided awareness, shift the target consideration set and drive web visits. My team and I collected data on and analyzed the adtech space through secondary data as well as a survey. We were able to pull insights that concluded that Adobe is known in the industry as the creative standard and suggested activations that would cater to industry professionals. This was part of a project for Columbia College Chicago and the American Advertising Federation.