360 Experiential Campaign
During 360 Experiential Campaigns, we were tasked with creating an event for a brand of our choosing.
Working in groups of four, we put together a deck explaining a proposed campaign for Colourpop's sister brand, SolBody. As a team we devised a plan to increase brand awareness, as the brand is decidedly less popular than their sister brand, Colourpop.
March Marketing Campaign
March Marketing assigned my team and I to develop a new business pitch for the Veterans Florida Campaign that motivates transitioning military service members, veterans, and their families to move to Florida as employees and business owners.
360 Advertising Campaign
In an advertising workshop course we were asked to choose a brand, research it, and create a 360 campaign to promote their product. We settled on UpTime, a natural energy drink, and focused on promoting awareness for their product in such a saturated market.