Adobe Experience Cloud for Advertising 

Business to Business Campaign 

Adobe Experience Cloud for Advertising, Adobe's programmatic advertising solution, was in search of a B2B campaign that would increase unaided awareness, shift the target consideration set and drive web visits. My team and I collected data on and analyzed the ad tech space through secondary data as well as a survey. We were able to pull insights that concluded that Adobe is known in the industry as the creative standard and suggested activations that would cater to industry professionalsThis was part of a project for Columbia College Chicago and the American Advertising Federation.